Blog & Insights for CX Leaders

Expert-backed insights and resources on everything you need to manage and grow your business, customer experience stack, and strategy.

7 Expert Questions to Ask When Evaluating a Unified CX Platform (2025 Guide)

Reuben Yonatan

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Jul 10, 2025

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4 min read

7 Expert Questions to Ask When Evaluating a Unified CX Platform (2025 Guide)

Not all CX platforms are created equal. This expert guide reveals the 7 critical questions that separate real Unified CX platforms from marketing fluff—covering AI architecture, data readiness, GenAI risks, orchestration, and pricing transparency.

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5 CX Metrics That Matter More Than NPS in 2025

Reuben Yonatan

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Jul 09, 2025

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5 min read

5 CX Metrics That Matter More Than NPS in 2025