Blog & Insights for CX Leaders

Expert-backed insights and resources on everything you need to manage and grow your business, customer experience stack, and strategy.

What is a Customer Data Platform (CDP)? Complete Guide

Eljohn Macaranas

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Sep 05, 2025

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25 min read

What is a Customer Data Platform (CDP)? Complete Guide

Customer Data Platforms (CDP) are the central nodes of your customer data operations ensuring information from all the touchpoints is sorted into customer profiles.

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Omnichannel Customer Engagement: Complete Implementation Guide

Eljohn Macaranas

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Sep 02, 2025

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16 min read

Omnichannel Customer Engagement: Complete Implementation Guide