About CXFoundation

CX Foundation is a modern research and media company dedicated to serving the rapidly evolving customer experience (CX) industry. We cover the people, platforms, and innovations reshaping how businesses engage their customers through original research, video, product reviews, vendor rankings, and sharp editorial analysis.

CXF was founded by Reuben Yonatan, a serial entrepreneur and the founder of GetVoIP, one of the top comparison platforms in the business communications space. After years of watching the CX and contact center industry explode with buzzwords, vendor consolidation, and shallow analysis, he saw a massive gap: a true media brand that served CX leaders with depth, clarity, and integrity.

Together with founding team members Katherine Stone and Andrew Neckiporuk, the team launched the CX Foundation to become a credible alternative to bloated analyst firms and AI-generated content mills.

We’re here to answer the real questions CX leaders are asking:

• Which vendors actually deliver?

• Which features matter, and which are marketing hype?

• How do I build a CX strategy that scales with AI?

CXF is not just a blog. It’s not just a marketplace. It’s a modern CX intelligence platform. Built by operators, for operators.

CX Foundation was built for the modern CX leader—those navigating real complexity, not chasing buzzwords.

We serve:

• Enterprise CX and Digital Transformation Leaders – who are building AI-first CX roadmaps, selecting platforms, and integrating voice, chat, automation, and customer data in real time.

• Contact Center Executives & Operators – who need to understand which CCaaS, WEM, or routing engine will actually scale and reduce cost without compromising experience.

• Product and Platform Teams – who are building customer-facing solutions and want competitive intelligence on what the top platforms are doing.

• CX Technology Vendors and Founders – who are shaping the future of the industry and want to understand their positioning, benchmarks, and market gaps.

• Investors, Analysts, and Channel Partners – who need insight into the CX technology landscape—who’s growing, who’s falling behind, and what the next wave of innovation looks like.

• Marketers, RevOps, and Customer Leaders – who need to align experience with pipeline, retention, and loyalty in an era of personalization, AI, and real-time CX data.

In short: if you make, buy, manage, or scale CX platforms—CX Foundation is built for you.

Most CX publications recycle vendor press releases or churn out surface-level content written by AI or freelancers with no industry depth. CX Foundation was built to challenge that. Here’s how we’re different:

• Independent and Unbiased: We're not pay-to-play. Our vendor research, product reviews, and rankings are based on capability—not marketing dollars.

• Product-Deep, Not Just Buzzwords: We go beyond "omnichannel" and "AI-powered" fluff. We dissect real product features, integrations, use cases, and buyer pain points.

• Built for Operators, Not Clicks: We serve the CX operators in the trenches, not just CMOs and PR teams. Our content is designed to help leaders make strategic and tactical decisions.

• Multimedia-First: We don’t just publish walls of content, we produce analyst videos, expert interviews, explainer content, and research that meets leaders where they are.

• Next-Gen Research Models: Our CXF Take and CXF MarketScore™ reports, along with our analyst quadrant reports, are built to rival legacy firms like Gartner and Forrester, but with sharper agility and modern distribution.

• Community-Led and Bold: We engage directly with CX leaders, host open debates, challenge industry narratives, and never hide behind corporate-speak.

We’re not just reporting on the CX industry, we’re shaping it.

CX Foundation is powered by a tight, experienced team of operators, analysts, and editors with deep roots in enterprise tech, digital media, and the CX ecosystem.

Meet our core team:

• Reuben Yonatan – Founder & CEO
  A serial entrepreneur and founder of GetVoIP, Reuben has spent over a decade building trusted media platforms in the B2B SaaS and communications space. With a sharp eye for content strategy and an instinct for what CX leaders actually care about, he launched CX Foundation to create a research-driven alternative to traditional analyst firms. He oversees editorial direction, partnerships, and strategic growth.

• Andrew Nechiporuk – Head of Content, Search, and AI Strategy
  Andrew leads CX Foundation’s entire content engine, from editorial planning to search optimization to AI integration. With a background in SEO, content architecture, and AI workflow automation, he ensures that everything we publish is both high-value and highly discoverable.

• Katherine Stone – CX Subject Matter Expert & Analyst
  With a background in enterprise CX, customer service leadership, and platform implementation, Katherine leads research, vendor analysis, and thought leadership development. She brings operator-level knowledge and helps us separate real innovation from marketing hype. When we publish a product review or industry POV, it’s Katherine’s fingerprints all over it.

• Eljohn Macaranas – Senior Content Writer & Editor
  Eljohn is a senior staff writer and editor at CX Foundation, covering the intersection of customer experience, contact center platforms, and emerging technologies like AI and automation. With years of experience writing for GetVoIP and other B2B publications, he brings clarity, technical depth, and journalistic discipline to every piece he publishes.

• Carlos Renteros – Lead Video Editor
  Carlos turns raw footage into polished, high-impact CX videos—executive interviews, explainers, trend breakdowns, and more. He’s the reason our video content feels premium, modern, and on-brand.

Yes, but selectively. We prioritize value-added content that aligns with our editorial standards. If you're a CX leader or vendor with a unique POV, reach out.

We list qualified vendors based on category relevance, product depth, and CX innovation. If you're interested in being listed, [submit your vendor profile here].

Yes—but we’re selective.

CX Foundation offers a limited number of strategic partnerships for vendors, platforms, and CX technology companies looking to engage directly with a high-intent, highly targeted audience of CX leaders, buyers, and analysts.

We work with companies that are shaping the future of customer experience—and we help them tell that story in a way that breaks through the noise.

Here’s how we partner:

• Sponsored Research & Analyst Reports
  We produce vendor-aligned market insights and capability breakdowns, written and reviewed by real CX operators and analysts—not ghostwritten fluff.

• Executive Interviews & Video Features
  Human-led, premium-quality interviews and explainers that position your leaders and platform at the center of the CX conversation—distributed via LinkedIn, YouTube, and organic search.

• Product Spotlights & Vendor Deep Dives
  We create structured, high-impact vendor profiles with our CXF MarketScore™, helping enterprise buyers understand your capabilities, differentiators, and use cases.

• Custom Content Campaigns
  From long-form blog posts to gated assets and strategic social distribution, we work with partners on editorial campaigns that generate visibility and trust.

Unlike generic ad placements, everything we do is designed for influence, credibility, and strategic reach. We partner with a handful of organizations each quarter to maintain editorial integrity and content quality.

Explore our partnership options on the Work With Us page or contact us directly to create a tailored CXF campaign around your platform, leadership, or product innovation.

No. While we use AI for research and workflow support, every published piece is human-edited, original, and curated with editorial integrity.

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