
Reuben Yonatan
CEO & FounderReuben leads our mission to deliver CX insights to help leaders make confident, customer-centric decisions.
A clearer view of what’s next in CX.
CX Foundation is a specialist media and analyst platform covering AI and customer experience. We connect industry developments, technology, and executive perspectives to the decisions that matter.
AI is changing how businesses serve customers. Understanding that shift takes product knowledge, access to industry leaders, and a clear view of the market.
We bring those perspectives together through specialist reporting, analyst insights, hands-on product coverage, and executive conversations. Our focus is what a development means for the people buying, building, and leading CX technology.

Founded by Reuben Yonatan, the founder of GetVoIP, CXF draws on years of experience covering business communications and enterprise technology.
From the day’s biggest developments to the platforms behind them, our work puts the evolving CX market in context.
Reporting and analyst perspectives examining industry shifts, enterprise adoption, and the business implications of AI.
Explore our analysis02 / Market intelligenceReports, market overviews, and product evaluations helping leaders understand capabilities, use cases, and competitive positioning.
Explore reports & guides03 / ConversationsExecutive interviews and product demonstrations exploring how industry leaders are building the next era of CX.
Inside the CXF StudioOur readers make decisions about technology, customer operations, and the future of their businesses.
Making strategic decisions about AI, customer experience, and digital transformation.
Evaluating platforms, improving operations, and turning technology into practical results.
Tracking innovation, competitive shifts, and opportunities across the CX ecosystem.
Analysts, editors, and media professionals bringing specialist knowledge and distinct perspectives to our coverage.

Reuben leads our mission to deliver CX insights to help leaders make confident, customer-centric decisions.

Katherine is a CX Analyst and thought leader in the CCaaS, AI, and Enterprise communications space.

Charlie is a prominent industry voice an award-winning journalist specializing in technology, customer experience, and contact centers.

Andrew leads our content research and strategy initiatives, that inform and inspire our readers.




We collaborate on executive interviews, product features, thought leadership, research reports, webinars, and event coverage. Explore partnership opportunities.
We welcome relevant story ideas and expert perspectives. Share the development, your experience, and why it matters to CX decision-makers with our team. Get in touch.
AI supports research and editorial workflows. Published content is reviewed and edited by people, with human accountability for its accuracy and perspective.
Explore our latest news, analysis, reports, and videos, or follow CXF on LinkedIn and YouTube.