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Reuben Yonatan

CEO & Founder

Reuben leads our mission to deliver CX insights to help leaders make confident, customer-centric decisions.

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Reuben Yonatan

Latest posts

What Is Agentic AI & How It's Transforming CX Operations

AI, Contact Center

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16 min read

What Is Agentic AI & How It's Transforming CX Operations

Agentic AI is redefining how machines think, act, and lead by shifting from reactive tools to goal-seeking systems. A must-read for tech-driven enterprise leaders.

What Cisco’s Research Reveals About the Agentic AI-Led CX Future

AI, CX

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2 min read

What Cisco’s Research Reveals About the Agentic AI-Led CX Future

Cisco’s latest research reveals that 56% of CX interactions will be handled by Agentic AI within 12 months. Explore the urgency, insights, and strategic implications for vendors and CX leaders.

Why Zendesk Is Betting Against the Category It Just Entered

Contact Center, Zendesk

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4 min read

Why Zendesk Is Betting Against the Category It Just Entered

Zendesk isn’t just launching a product. It’s launching a reframing. And if the market buys into it, “Un-CCaaS” might just become the most disruptive term in contact center tech this decade.

NICE and AWS Forge Alliance for CX Automation

CX, AWS, NICE

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4 min read

NICE and AWS Forge Alliance for CX Automation

NICE’s CXone Mpower integrates with AWS AI to deliver real-time, end-to-end customer service automation at enterprise scale.

The Zoom + ServiceNow Platform Convergence Is Here

CX, ServiceNow, Zoom

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4 min read

The Zoom + ServiceNow Platform Convergence Is Here

Zoom and ServiceNow launch Unified Engagement, embedding Zoom CX directly into the ServiceNow Agent Workspace for AI-first customer service at scale.

ServiceNow's Knowledge 2025 Unveils AI-Driven Overhaul

AI, Events, ServiceNow

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5 min read

ServiceNow's Knowledge 2025 Unveils AI-Driven Overhaul

ServiceNow's Knowledge 2025 unveils a comprehensive AI-driven transformation across enterprise operations, from workflow automation to AI governance.

Zoom Goes Frontline: A Smart AI Play for Shift Workers

AI, Zoom

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5 min read

Zoom Goes Frontline: A Smart AI Play for Shift Workers

Zoom just built a frontline-focused Workplace app with AI baked in. It’s mobile-first, task-smart, and ready to disrupt shift work.