CX Research

Explore in-depth research, curated whitepapers, and industry reports from the CX leaders and innovators across the entire industry. Actionable insights, data-backed strategies, and forward-thinking analysis for customer experience leaders.

The Great Tech Reset: Architecting for AI Value with Hybrid by Design

Reuben Yonatan

Jul 21, 2025

3 min read

The Great Tech Reset: Architecting for AI Value with Hybrid by Design

As generative AI redefines how businesses operate, the infrastructure supporting it is under scrutiny. IBM’s...

Infobip Exposes CX Gaps in Conversational Engagement

Reuben Yonatan

Jun 23, 2025

3 min read

CX Trendsetters Redefine Loyalty With Human-Centric AI — Zendesk Report

Employee Empowerment Drives Better CX Outcomes — Genesys 2025 Report

Reuben Yonatan

Jun 23, 2025

3 min read

Employee Empowerment Drives Better CX Outcomes — Genesys 2025 Report

Enterprise Impact Hinges on Gen AI Execution, Accenture Finds

Reuben Yonatan

Jun 23, 2025

3 min read

Enterprise Impact Hinges on Gen AI Execution, Accenture Finds

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