CX Research

Explore in-depth research, curated whitepapers, and industry reports from the CX leaders and innovators across the entire industry. Actionable insights, data-backed strategies, and forward-thinking analysis for customer experience leaders.

Act Now: WEF 2025 Report Calls for Immediate AI Action in Corporate Operations

Reuben Yonatan

Jul 28, 2025

3 min read

Act Now: WEF 2025 Report Calls for Immediate AI Action in Corporate Operations

The World Economic Forum’s 2025 briefing, Act Now: The Rise of AI in Corporate Operations,...

WEF 2024: How Generative AI Is Reshaping Productivity Without Replacing Jobs

From Automation to Reinvention: IBM Reveals How AI Is Reshaping Entire Industries

Reuben Yonatan

Jul 24, 2025

3 min read

From Automation to Reinvention: IBM Reveals How AI Is Reshaping Entire Industries

The Great Tech Reset: Architecting for AI Value with Hybrid by Design

Reuben Yonatan

Jul 21, 2025

3 min read

The Great Tech Reset: Architecting for AI Value with Hybrid by Design

Infobip Exposes CX Gaps in Conversational Engagement

Reuben Yonatan

Jul 09, 2025

5 min read

Infobip Exposes CX Gaps in Conversational Engagement

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