Cresta CEO & CMO on the Unified Human-AI Contact Center

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In our latest Executive Stage, Cresta CEO Ping Wu and CMO Russell Banzon tackle the biggest challenge in contact centers today: how to bring humans and AI together as one workforce.

Most CX leaders feel overwhelmed by AI adoption—uncertain where to start, stuck with legacy systems, and wary of flashy demos that break in the wild. Cresta shows a different path: production-ready AI that reduces burnout, boosts efficiency, and works in cloud, on-prem, or hybrid environments.

Watch to hear their take on:

• Unifying human and AI agents as one team
• Building a realistic AI roadmap that scales
• Why reliability matters more than realness in voice AI
• Agent Assist reimagined as proactive guidance
• Responsible AI practices that build lasting trust

If you lead CX, operations, or contact center transformation, and you are tired of polished demos that break in the wild, this is essential viewing.

🎥 Watch the full podcast above
🎙️ Featuring: Ping Wu, CEO of Cresta, and Russell Banzon, CMO of Cresta
🎙️ Hosted by Katherine Stone, CX Analyst at CX Foundation

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