July 29, 2025 6 min

How AI Is Transforming the In-Store Retail Experience

Author
Katherine Stone's profile picture

CX Analyst & Thought Leader

July 29, 2025

Let’s clear something up. Physical retail is far from dead.

Most shoppers still mix online and in-store experiences, and a full quarter shop only in person. So why do so many say the in-store experience is getting worse?

In this video, we look at how retailers are using AI to upgrade the physical store, using personalized recommendations and smart technology to make shopping faster, easier, and more connected.

What You’ll Learn

  • Why the real gap is between online convenience and in-store experience

  • How AI enhances physical retail through immersive tech and real-time personalization

  • What leading retailers like Sephora and Target are doing to connect every channel

  • How smart stores use AI to manage inventory, assist staff, and increase conversion

  • Why unified commerce is the future of retail, not a battle between clicks and bricks

Retail is no longer digital or physical. It's about creating connected experiences that drive growth.

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