June 15, 202625 min

8x8 CEO Sam Wilson on AI, Unified Communications, and CX

Author
Katherine Stone's profile picture

CX Analyst & Thought Leader

June 15, 2026

Customer experience technology is moving away from fragmented Unified Communications, Contact Center, CPaaS, and analytics tools toward more unified communications infrastructure.

In this Executive Spotlight interview, Katherine Stone speaks with 8x8 CEO Sam Wilson about unified platforms, usage-based pricing, AI infrastructure, 8x8 Pulse, AI Studio, and real-time translation.

What This Episode Covers

  • Sam Wilson’s path to CEO at 8x8
  • Why UC, CC, and CPaaS are converging
  • How 8x8 approaches usage-based pricing
  • Why voice matters in an agent-to-agent future
  • How Pulse turns conversation data into insights
  • What AI Studio and live translation add to 8x8’s platform

The conversation highlights 8x8’s focus on solving customer problems through unified infrastructure, practical AI, and clearer outcomes rather than disconnected tools.

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