How Domino’s 7X’d ROAS with Personalization, per Twilio Segment & Qualtrics

Read the Report

In Twilio Segment’s latest personalization report, created in partnership with Qualtrics, the numbers tell a clear story: personalization is driving real business results. With standout data like a 700% return on ad spend from Domino’s and triple-digit gains across customer engagement metrics, this report highlights how data-driven personalization is shaping the future of customer experience. Whether you’re focused on acquisition, real-time engagement, or long-term retention, the strategies shared here offer a blueprint for building more relevant, high-converting journeys.

Key Findings from the Report:

• 89% of business leaders believe personalization is essential to their success in the next three years, according to Qualtrics data shared in Twilio Segment’s report.

• Domino’s achieved a 700% return on ad spend and reduced their cost per acquisition by 65% after creating a unified customer view.

• Pomelo saw 60% of product clicks come from personalized recommendations delivered in real time.

• Vacasa increased guest bookings threefold by using personalized email campaigns driven by real-time behavioral data.

• Allergan added over 1 million loyalty users, generating more than $250 million in revenue and selling 150,000 Botox gift cards.

• Skilling improved customer retention by 2% through cross-channel data consolidation and campaign activation.

The CXF Take:

Twilio Segment’s latest personalization report, supported by Qualtrics-sourced insights, makes it clear that personalization is no longer a differentiator—it's a fundamental growth lever. Domino’s 700% surge in ROAS is more than just a strong marketing result; it’s a case study in what becomes possible when a brand aligns its data infrastructure with customer behavior.

This report provides real evidence that brands who deeply understand their customer journey can translate data into action with measurable results. Companies like Pomelo and The Vintage Bar aren’t just boosting clicks and conversions—they’re creating dynamic, evolving experiences that increase loyalty and lifetime value. The impact of these strategies spans all stages of the customer lifecycle, from acquisition to retention.

What’s especially powerful is how this report frames personalization as a scalable system rather than a one-off tactic. The most successful brands aren’t just collecting data—they’re operationalizing it across tools, teams, and channels to respond to customer behavior in real time. As machine learning and predictive insights become more accessible, this ability to activate data quickly is becoming a core competency for market leaders.

At CXF, we see this as a call to action. The opportunity now is to go beyond segmented messaging or triggered emails and begin building ecosystems where every customer interaction reflects not only who they are, but where they are in their journey. This report makes a compelling case that organizations that make this shift will be the ones setting the standard in customer experience.